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Dental Performance Podcast

Aug 2, 2017

Welcome back to the Dental Performance Podcast. I’m your host, John Cotton from and thank you for joining me today.

The goal of this show is to help you find your path to becoming a high performing dental practice owner which is why I’m very excited to introduce today’s guests Dr. Brad and Susie Litkenhous. I had them on my teleseminar a while back, but their story is so unique and compelling, I wanted to share it with our Dental Performance Podcast listeners.

During the recession, they were able to grow their practice to incredible numbers by adding spa services to their dental practice. Yes, you heard that correctly. Both Brad and Susie are incredibly talented I’m honored to have them on the show.

Dental Spas And The Power of Differentiation

Here are a few things we cover in today’s show:

  • Why Brad and Susie decided to integrate spa services into their practice and the incredible results they've seen as a result.
  • What they’ve learned building a successful practice as a husband and wife team.
  • How to stand out in a sea of competition (and why it matters)
  • The importance of attracting the “right” patients for your practice

And more.


A huge thank you to Dr. Brad and Susie for joining us today and sharing their story of success with Auburn Dental Spa. As you heard, standing out from the competition by trying new methods to grow your practice is a significant competitive advantage.


"A dentist is not just someone who works on teeth.” - Susie Litkenhous

About The Guest

Auburn Dental Spa

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